Kleo Kolor
Services
Digital Design, Graphic Design
Tools
Figma, Adobe Illustrator, Photoshop
Role
Digital Designer
Expression Obsession
Kleo Kolor is a press-on nail brand transforming at-home manicures with innovative designs that celebrate individuality, creativity, and self-expression. With a bold, playful visual identity, the brand inspires customers to experiment with color, embrace their personal style, and express themselves with confidence.
As a digital designer for Kleo Kolor, I create engaging, on-brand visual assets across web, email, social media, and digital advertising. My work supports both direct-to-consumer (DTC) marketing and brand partner initiatives, developing creative that resonates with diverse audiences, highlights new monthly nail collections, and maintains a cohesive brand identity across every platform.
From monthly collection launches and seasonal promotions to educational content and partner-focused campaigns, I translate marketing objectives into compelling digital creative that showcases the latest nail designs, strengthens brand recognition, and drives customer engagement.
Social Assets & Digital Ads
Created bold, engaging content for organic social media and paid digital advertising that brings Kleo’s playful personality to life. With a focus on monthly collection launches and seasonal campaigns, I developed versatile creative assets that showcase new nail designs and maintained a cohesive brand identity across platforms.
My work supports both brand partners and direct-to-consumer audiences, including providing brand partners with promotional assets to help market and sell Kleo products, as well as developing customer-facing content and targeted digital ads. Each campaign is designed to build brand awareness, drive product discovery, boost sales, and encourage new brand partner sign-ups.
Email Marketing
I am responsible for designing engaging, visually cohesive email campaigns that bring Kleo Kolor's latest collections, promotions, and brand stories directly to customers and brand partners. Each monthly collection launch includes a series of three targeted emails: a pre-launch announcement for brand partners, an exclusive early-access preview for VIP customers, and an official collection launch for the broader customer audience.
Beyond monthly launches, I created email designs for seasonal campaigns and special promotions. Each campaign is thoughtfully tailored to its audience, combining bold visuals, compelling product storytelling, and strategic layouts to build anticipation, encourage product discovery, and drive engagement and sales while maintaining a consistent brand identity.
