Birdbath Body Treats
Services
Creative Direction, Brand Design, Package Design, UI Design, Email design & management, Website management.
Platform
Shopify, Klaviyo, Faire
Role
Creative Director & Marketing Lead
Website Management
Ongoing management of Birdbath’s Shopify site, including seasonal design updates for promotions and holidays, product listing and collections maintenance, PDP Imagery, discount creation, custom gift guide design, and continuous UI improvements to enhance user experience and brand consistency.
Year Over Year Comparison
+17%
Average order value
+50%
Online store sessions
-4%
Bounce Rate
+38%
New Customers
+50%
Increase in total sales
+14%
Checkout Conversion Rate
Social Media
Developed and managed original content for Instagram and Facebook—including grid posts, Stories, and Reels—to strengthen brand presence and boost engagement. Focused on establishing a cohesive visual style and consistent messaging across platforms.
Klaviyo Email Marketing
Planned, designed, and executed email campaigns in Klaviyo, following best practices for deliverability, engagement, and performance. Contributed to significant growth, including a 24.2% increase in attributed revenue and a 55% increase in conversion value compared to the same period in the previous year.
Branding & Packaging
Refined the brand identity by redesigning the logo, visual system, and product labels to achieve a more elevated, timeless aesthetic. Led the art direction for the product photography shoot, ensuring the new packaging was captured cohesively for both print and digital use.
