Birdbath Body Treats
Services
Creative Direction, Brand Design, Package Design, UI Design, Email design & management, Site management.
Platform
Shopify, Klaviyo, Faire
Role
Design & Marketing Lead
Website Management
Ongoing management of Birdbath’s Shopify site, including seasonal design updates for promotions and holidays, product listing and collections maintenance, discount creation, custom gift guide design, and continuous UI improvements to enhance user experience and brand consistency.
Year Over Year Comparison
+17%
Average order value
+50%
Online store sessions
-4%
Bounce Rate
+38%
New Customers
+50%
Increase in total sales
+14%
Checkout Conversion Rate
Social Media
Developed and managed original content for Instagram and Facebook—including grid posts, Stories, and Reels—to strengthen brand presence and boost engagement. Focused on establishing a cohesive visual style and consistent messaging across platforms.
Klaviyo Email Marketing
Planned, designed, and executed email campaigns in Klaviyo, following best practices for deliverability, engagement, and performance. Contributed to significant growth, including a 24.2% increase in attributed revenue and a 55% increase in conversion value compared to the same period in the previous year.
Branding & Packaging
Redesigned the original logo, branding, and product labels to create a more elevated and timeless visual identity.
